Mumbai: Sony BBC Earth, a pioneer in bringing forth thought-provoking content and inspiring initiatives for the Indian audiences, is proud to announce Shaan Lalwani as its ‘Earth Champion’ for the month. This recognition highlights Shaan’s contribution towards environmental conservation and sustainability for a cleaning detergent formula that is totally biodegradable.

Shaan Lalwani’s journey towards sustainability began with a personal awakening. During her travels, Shaan witnessed the harmful effects of chemical pollution on marine life. The cleaning agents that form an integral part of our daily routine contain chemicals that pollute water bodies. Hence, Shaan came up with an eco-friendly alternative and founded Coco Custo, a company that makes non-toxic and biodegradable laundry detergents.

Sony BBC Earth’s ‘Earth Champions’ initiative aims to celebrate individuals like Shaan who move the needle in bringing sustainability into the everyday lives of people, making a tangible difference to the environment. The monthly property showcases the work done by the Earth Champion as short-form content with a compelling score. The video is telecast on the channel and promoted on the online medium.

Sony Pictures Networks India business operations head - Sony AATH and head - marketing & insights, English cluster, Rohan Jain, “As a brand, we have always strived to present to the viewers stories that exemplify passion, drive inspiration, and encourage sustainable practices. Our Earth Champions initiative is a perfect embodiment of this commitment. We are pleased to announce Shaan Lalwani as our latest Earth Champion. Her journey demonstrates that making small efforts can help one lead an eco-conscious life and inspire others to follow.”

Earth Champion of Sony BBC Earth - Coco Custo founder Shaan Lalwani, “It is an honour to receive the title of Earth Champion by Sony BBC Earth. I am glad that the channel has given me a platform to help my story reach so many people, and I hope it inspires them to reflect upon every step they take. I believe every individual has the power to drive positive change towards environment conservation.”