MUMBAI: beIN Asia Pacific has drafted Planetcast Media Services to power its sporting ambitions, striking a deal that will see the technology provider manage 14 HD sports channels across southeast Asia and Australia.
The Singapore-based broadcaster, part of beIN Media group, has enlisted Planetcast's cloud-first NexC platform to handle everything from playout to disaster recovery—ensuring sports fans don't miss a second of action when their team is on the pitch, track or court.

At the heart of this digital partnership sit two key technologies: Cloud.X Turbo, a nimble playout solution that promises ultra-low latency (tech speak for "you'll see the goal almost before the goalkeeper does"), and Recaster, which delivers broadcast-quality streams over the public internet without breaking a sweat.

"beIN Sports is a leader in live sports media innovation," said beIN Asia Pacific vice-president of media technology  Sabil Salim who clearly believes his company has netted a winner with this partnership. “Planetcast’s proven expertise in managing major sports like the Indian Premier League (IPL), its leading-edge Cloud.X Turbo solution, and its robust NexC cloud platform provide the scalability, reliability, and seamless integration we need to elevate sports broadcasting across the region.”

Planetcast  chief executive Sanjay Duda returned the compliment, suggesting the tie-up would give beIN "a competitive edge" in a broadcasting landscape that changes faster than football managers after a bad season.

The deal comes as beIN looks to flex its muscles across 12 countries in the region, where it holds rights to premium sporting contests including Formula 1, UEFA Champions League and the Australian Open.
Planetcast, meanwhile, will use the upcoming NAB Show in Las Vegas (5-9 April) to showcase its NexC platform—presumably hoping to attract more suitors with its cloud-native charms and AI-powered content automation. 

Game on.