MUMBAI: The bid for the Board of Control for Cricket in India’s (BCCI) home matches has reached a whopping Rs 6,032.50 crore at the end of the e-auction process on day two according to India Sports TV’s twitter handle.
The e-auction process will resume at 11 am on Thursday.
The last bid on day two stood at Rs 6,032.50 crore for the consolidated rights–amounting to a per match value of Rs 59.14 crore. The figure has already bettered the Indian Premier League’s per match record value of Rs 55 crore.
On Wednesday, the bids that were made public stood at Rs 4517.25 crore, Rs 4565.20 crore, Rs 5488.30 crore, Rs 5748 crore, Rs 6001 crore, Rs 6003.09 crore and Rs 6032.50 crore.
And so the bidding for the 102-game BCCI FTP for five years (2018-2023) continues. There is a feeling within the BCCI that the final bid may touch the magic number of Rs 6,500 crore for the consolidated rights.
Bids for BCCI's home rights close in on Rs 6000 crore
As the bidding for the media rights for the Board of Control for Cricket in India’s (BCCI) home matches intensifies, the bid price has breached the Rs 5000 crore mark. According to Insidesport.co, the latest bid (in the round that concluded at 3:40 pm) was at Rs 5748 crore, translating into an astronomical Rs 56.3 crore per match. For the 2012-18 cycle, Star India paid the BCCI Rs 3851 crore or Rs 43 crore per match.
Three companies – Star India, Sony Pictures Network India (SPN) and Reliance Jio—are currently in the middle of an intense bidding war for the rights, which include 102 international matches across 190 days in the 2018-23 cycle. The bidding started on April 3 and was carried forward to the next day when no successful outcome was reached on the first day of the e-auction.
Three categories of rights have been put on sale by the BCCI–global television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and the global consolidated rights comprising worldwide TV and digital rights (GCR). As was the case with the Indian Premier League, if the global consolidated bid exceeds the sum of the GTVRD and ID, then that bid wins. If not, the individual bids–India television, global digital and India digital rights—will be deemed winners.
The base price for the 2018-19 season for the GTVRD is Rs 35 crore, Rs 8 crore for ID and Rs 43 crore for the global consolidated rights. For the 2019-2023 tenure, the base price for GTVRD is Rs 33 crore, for ID is Rs 7 crore and Rs 40 crore for GCR.
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