MUMBAI: The sports, entertainment and content arm of GroupM; GroupM ESP has enabled key deals for the upcoming Champions League T20 2014.The pivotal title sponsorship with Oppo India and central associate sponsor with Birla White was facilitated and closed by the ESP Mumbai and Delhi team.

Commenting on this achievement GroupM ESP national director of sports and live practice Vinit Karnik said, “CLT20 marks the beginning of festive season in India where brands are looking to increase their share of voice need clutter breaking and engaging platform to occupy consumer mind space. GroupM ESP is delighted to announce Oppo mobiles as the title sponsor and Birla White as associate sponsor of CLT20 2014. We are confident that the league will help brands achieve their desired marketing communication objectives. What really makes this clutter breaking is the new entrant brands like Oppo who aim to get the reach and visibility through a game like cricket.”

Oppo mobiles India CEO Tom Lu said, “We are truly fortunate to have won the title sponsorship rights for such a prestigious and popular cricket tournaments. We are sure, with Oppo Champions League T20, more and more Indian users will get to know about our brand, the technology and the experience our smart phones deliver.”

UltraTech Cement general manager marketing services Kedar Rele commented, “CLT20 offers a unique platform to reach out these followers which will help promote the Birla White brand and hence the association. Whenever consumers’ think of painting or any interior beautification, our brand should be top of the mind. CL T20 will help us drive this!”