Mumbai: Sportz Interactive has partnered with the Fédération Equestre Internationale (FEI) to launch a pre-event predictor game for the Longines FEI Jumping World Cup series, enhancing interaction for show jumping fans worldwide. The game is now live on the FEI’s website, initially available for the Western European and North American leagues.
Fans can answer five questions for each event, with three questions remaining the same throughout the series and two randomly selected from a pool of options, creating a dynamic experience for participants before every event.
The FEI is the governing body for equestrian sports, overseeing disciplines like show jumping, dressage, and eventing. The Longines FEI Jumping World Cup is an annual series showcasing top athletes and horses competing for points in qualifiers leading up to the prestigious final in Basel, Switzerland, in April 2025.
The predictor game aims to deepen fan engagement by allowing them to predict outcomes of key events. It will provide insights for the FEI to understand fan interests and shape future experiences. Longines' sponsorship enhances brand visibility, connecting the watchmaker with the global equestrian audience.
FEI commercial director Ralph Straus said, "We’re excited to offer our fans a unique opportunity to engage with the Longines FEI Jumping World Cup like never before. This predictor game, developed by Sportz Interactive, not only enhances their experience by getting them involved in the action, but also strengthens the relationship between our sport and its global audience."
"Partnering with the FEI to deliver this innovative predictor game is a proud moment for us. This collaboration allows us to bring our expertise in fan engagement to the world of equestrian sports, and we’re confident that the game will elevate how fans connect with the Longines FEI Jumping World Cup," said Sportz Interactive director - head of UK/EU operations Alex Chamberlen.
Marketing efforts for the predictor game will be led by Sportz Interactive’s Fanalytics team, who will promote the game across various social media platforms to maximise reach and participation.
