KOLKATA 22nd SEPTEMBER 2018: Hero Indian Super League – India’s premier football league, kicks off in a week’s time on September 29, 2018, with two-time champions ATK hosting Kerala Blasters. The season is full of optimism for ATK and its fans as the 2014 & 2016 champions are sporting a new look this year with Englishman Steve Coppell, taking over as head coach. The side has also signed a few exceptional players this season and features the likes of John Johnson, Manuel Lanzarote, Andre Bikey and Kalu Uche which will strengthen their defense and attack, contributing to the team’s strong core players such as Eugeneson Lyngdoh and Cavin Lobo.
In a run-up to the season opener, Star Sports – the official broadcaster of the HISL, has launched a new TVC highlighting football as the essence of West Bengal’s heartbeat and features the ‘Prince of Calcutta’ Sourav Ganguly. The TVC sees ‘Dada’ Sourav Ganguly leading the throngs of football fans in a united march to the stadium while magnifying the fact that Football daake aar Bangali ashena? Eta konodin hote pare na! The TVC is a reminder for football fans across India that Kolkata is the birthplace of Indian football which has even seen legends like Pele, Messi and Maradona gracing the land and acknowledging the unmatched emotion for the sport that flows through the veins of people from the city.
Looking forward to another successful season of HISL season, Sourav Ganguly said, “To all, this is the new film of the season, hopefully it will bring us luck and we will have a good season this year. Our record at Hero ISL is phenomenal, yes it wasn’t a great year last year but we will surely turn it around in Season 5”.
ATK currently holds the most HISL trophies along with Chennaiyin FC and can become the first team in the history of the tournament to win the Hero Indian Super League thrice. ATK will begin their Hero Indian Super League journey on Saturday, September 29, 2018, at home against the team they have beaten twice in the finals since the inauguration of the league – Kerala Blasters. The game will kick off at the iconic Yuba Bharati Krirangan at 7.30 p.m.
Hero Indian Super League Season 5 will be broadcast on the Star Sports network, Hotstar and Jio TV. Season 5 will have a six-language feed across 7 channels. Season 5 will also see the debut of Star Sports 3, wherein the Hero ISL will be exclusively broadcast in Hindi. ATK fans can catch all the HISL action in their favourite language on Jalsha Movies.
Creative Agency: Star Sports Creative Team
Production House: Chalk & Cheese Films
Campaign Links:
Twitter : https://twitter.com/IndSuperLeague/status/1042075866170314752
Instagram : https://www.instagram.com/p/Bn33sIOAyMW/?hl=en&taken-by=indiansuperleague
Facebook : https://www.facebook.com/IndianSuperLeague/videos/746186469052628/
YouTube: https://youtu.be/8E4lkA4gFhM
List of channels:
English – Star Sports 1 & Star Sports 1 HD
Hindi – Star Sports 3
Bengali – Jalsha Movies
