MUMBAI: IEC in Sports has renewed its worldwide media rights contract for the tennis event, ATP Marseille, until 2012-end.

Under the terms of the agreement, IEC will ensure the distribution of the event to its broadcast partners globally.

Following on from a successful renewal of one of its French properties, the Swedish-based international sports marketing company also announced the recent signature of the French Masters in tennis.

Under the terms of this agreement, IEC in Sports will distribute the event worldwide outside of France, Mauritius, Andorra, Switzerland and Sub-Saharan Africa.

IEC in Sports head of tennis properties Anders Björkman says, "Tennis is one of the backbone sports of IEC’s portfolio and these contracts demonstrate the commitment IEC has shown to its Tennis Properties and in turn the confidence IEC’s clients have in our expertise to distribute the world over."