Mumbai: Cricket fans across India were on the edge of their seats as a staggering 80 million* concurrent viewers tuned in on TV to watch Virat Kohli’s match-winning knock of 95 against New Zealand. This is the highest peak concurrency garnered for the 2023 edition, followed by the India vs Pakistan match registering 75.5 million* concurrent viewers. In addition to the peak concurrency, the tournament has garnered a total of 182 billion minutes* of watch-time (viewership), indicating a remarkable 22 per cent growth compared to the 2019 edition.

The total viewership for live broadcast of the World Cup also crossed 400 million* viewers in the first 26 matches. The overwhelming response from fans across India highlights the immense popularity of the ICC Men’s Cricket World Cup and the unparalleled excitement surrounding Virat Kohli's exceptional achievements on the field. The excitement is only going to get bigger with fans eagerly awaiting King Kohli’s pursuit of his 49th and 50th ODI century to break Sachin’s record.

*All BARC Data for 2+U+R (including DD)

** Peak concurrency is the highest number of viewers during a live match