MUMBAI: The IPL is around the corner and Kansai Nerolac Paints has announced its continued association with Sunrisers Hyderabad (SRH) for the cricket league’s 14th edition. As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap. The engagement will also witness on-ground branding on the perimeter board and giant screen.

Kansai Nerolac Paints executive director Anuj Jain said, “Cricket is loved by people across age-groups and cuts across stratums. IPL is one of the most awaited events of the year and is a great opportunity to drive brand visibility and connect. In our centenary year, we are happy to strengthen our continued association with Sunrisers Hyderabad.”

Nerolac has been leveraging people’s favourite sport, cricket for years. The brand has been associated with cricket leagues and championships for decades and with T20 franchisees since 2016.