NEW DELHI: Indian Premier League (IPL) franchise Delhi Capitals has entered into a one-year partnership with OctaFX as the team’s official trading partner for the 14th edition of the tournament. The deal includes an exclusive digital content partnership with the brand. Under the partnership, Delhi Capitals’ flagship digital asset, DCTV, and all content produced under it will be sponsored by OctaFX.

Forex broker OctaFX has signed the exclusive deal to maximise its digital outreach and amplify engagement. The brand will sponsor six digital IPs under the DCTV umbrella – DC All Access, DC on The Pitch, Capitals Unplugged, DC Specials, Salaam Dilli and FanCam. Apart from this, the brand will also have access to the team’s marquee players for developing its key communication and elevating its customer engagement.

Delhi Capitals chief executive officer Vinod Bisht said, “This association highlights the value of our digital platforms in providing sponsors visibility and access to the large and engaged audience cultivated by Delhi Capitals. OctaFX’s consumer-first approach is in sync with our team’s values and our strong connection with our key stakeholders – the fans. We are honoured and grateful to receive their support on our quest for the title”.

OctaFX official representative Anna Raes said, “Sponsoring Delhi Capitals is an exciting opportunity for the OctaFX team. We strive to support young and diligent players on their way to fulfil their ambitions and realise their full potential. OctaFX and Delhi Capitals share the same views. When it comes to ambitions, online investing and sports are very much alike. We also appreciate this opportunity to become a part of a modern, engaging, and exciting Indian cricket environment and provide the best game experience to its fan base.”