IPL sets floor price for theatrical rights

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IPL sets floor price for theatrical rights

MUMBAI: The Indian Premier League (IPL) is all set to bring its fans the in-stadia cricketainment and carnival experience at multiplex screens next year.

The IPL’s invitation to tender for the theatrical telecast rights will include the rights to matches in the league to be played in Seasons 2010 through to 2019 for exhibition for audiences in cinema halls, stadia, water borne vessels, buses, trains, armed services establishments, hospitals, bars, hotels, restaurants, airports, railway stations, shopping malls, offices, construction sites and oil rigs [clubs, auditoriums, spas, salons, parlours] only.

The reserve price for the bid has been set at $2 million per year, the only restriction being that a multiplex cannot screen a match being played in that city on the day.

The third season of the IPL is set to kick-off in Hyderabad on 12 March 2010 and will feature last year’s league winners the Deccan Chargers taking on the Kolkata Knight Riders.

The IPL in Season 2010 will be played over 45 days across India and will feature a grand total of 60 games, with the addition of a third place play-off.

Season 2010 will also see the addition of four new home venues in the form of Nagpur for the Mumbai Indians, Vishakapatnam for the Deccan Chargers, Ahmedabad for the Rajasthan Royals and Dharamshala for the Kings XI Punjab.