MUMBAI: ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

With these rights, ITW Consulting will cover three tests, six ODIs and three international T20s under South Africa vs India Series and four tests from 1 March to 30 March 2018 under South Africa vs Australia Series.

ITW is permitted to re-sell and market the in-stadia advertising rights and can enter into contracts with potential clients and agencies towards exploiting the rights commercially.

Commenting on the association, ITW Consulting director MS Muralidharan said, “We are one of the new generation companies and are delighted to partner with Cricket South Africa and Megapro Marketing (Ry) Ltd for these two series. We are sure that we will be able to build strong and strategic brand associations that will be fruitful for both, the brands and cricket fans across the globe.”

Commenting on the deal, ITW Consulting co-founder Bhairav Shanth said, “With utmost pride in bagging these rights, ITW welcomes brands around the world to stand tall with global brands and cherish a seamless branding experience in South Africa, across two months of high-octane competitive cricket.”

“The Proteas have always been marquee opponents to the visiting Men in Blue over the last three decades. It’s 'Redemption' time for the Indians now playing away from home, post their overhaul by the South Africans during the Freedom Trophy in India, way back in 2015,” he further added.