MUMBAI: Cricket matches and watches—both share an obsession with perfect timing. Seiko, the Japanese maestro with 140 years of ticking expertise, knows this game all too well. Partnering with Royal Challengers Bengaluru (RCB) for the 2025 T20 cricket season, Seiko proves once again that it doesn't just watch the clock—it masters it. This isn't merely a brand deal; it's cricketing elegance meeting horological precision, a classic pairing like a Virat Kohli cover drive—beautiful, timeless, and precise.

Announced on 20 March in Bengaluru, Seiko’s alliance with RCB brings together over 200 years of combined heritage in sports and craftsmanship. With RCB’s fiery gameplay and Seiko’s meticulous craftsmanship, this collaboration promises to redefine ‘match timing’—literally.

Speaking about the partnership, Seiko India president & COO Niladri Mazumder stated, “Seiko has a longstanding legacy in sports, built on precision, innovation, and performance—qualities that mirror the ethos of Royal Challengers Bengaluru. Our partnership with them is a natural extension of our commitment to excellence, and we are proud to be associated with a team that exemplifies resilience and performance. This collaboration allows us to engage with cricket enthusiasts in a meaningful way, reinforcing Seiko’s presence in the world of sports.”

Echoing the sentiment, Royal Challengers Bengaluru COO Rajesh V Menon said, "RCB is renowned for pushing boundaries and delivering unforgettable experiences for our fans. We are thrilled to partner with Seiko to mark the celebration of cricket, forever etched in time."

With co-branded campaigns and exclusive fan experiences planned, Seiko aims to capture every nail-biting, cheer-inducing second of the T20 season 2025. Fans can look forward to a season where precision isn't just expected—it's guaranteed. Miss a moment? Not with Seiko around. After all, every second counts when you're chasing victory on the pitch or checking if it's finally lunch break yet.