MUMBAI: The Kolkata Knight Riders aren’t just swinging for boundaries anymore-they’re swinging for social impact. The defending Tata IPL champions launched the #ShahoshiRani initiative at The Royal Calcutta Golf Club (RCGC), blending cricket, courage and community in the eighth edition of their Knight Golf event.

#ShahoshiRani, or 'Brave Queen', salutes Indian women who have faced adversity with unmatched grit. The initiative celebrated real-life heroines whose stories echo KKR’s own battle cry: "Korbo, Lorbo, Jeetbo".

The programme features three pillars: Play It Forward, Skill Up For Equality, and the Vidushee Programme. These cover upskilling women in tailoring and beauty services, running sports and mental wellness programmes for girls in rural areas and rehabilitation homes, and training tribal women as educators in remote regions.

"The #ShahoshiRani initiative exemplifies KKR's values beyond cricket. By celebrating these remarkable women alongside Knight Golf, we're reinforcing our commitment to meaningful social change," said KKR CEO Venky Mysore.

CMO Binda Dey added, "This initiative embodies the strength, hope, and resilience we witness in women daily. Through #ShahoshiRani and events like Knight Golf, we leverage sports and storytelling to generate meaningful community impact."

Mullen Lintas CCO Ram Cobain explained the campaign’s genesis, "When we heard the inspiring stories of these young girls and women, their bravery and never-give-up attitude stood out. If KKR's men are ‘Knights’ in the game, these girls and women are the true ‘Queens’ in real life."

Corporate support came from principal donor Sugam Homes, associate partner Hedonne, and apparel partner Athletic Drive. All proceeds from Knight Golf will go to the Meer Foundation and allied efforts aimed at uplifting women facing hardship.

With cricket in one hand and compassion in the other, KKR served a timely reminder that heroes don’t just wear jerseys—some wear courage like a crown.