MUMBAI: The National Basketball Association (NBA) and Perform Media, a leading digital sports content and media group have announced a multi-year partnership that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain.
Through the partnership, Perform will leverage its global editorial and commercial teams to manage the NBA’s official online destinations in select international markets that together reach more than 15 million unique visitors each month. Perform will focus on growing the league’s international audiences on these platforms through locally-relevant stories and branded content, and on promoting NBA League Pass - the league’s live-game subscription service - on DAZN, Perform’s OTT platform.
“We are delighted to be working so closely with such a major rights holder as the NBA,” said Perform Media CEO Juan Delgado. “Our goal is to help replicate the NBA’s success in additional markets by leveraging the power of digital, and of course, Perform’s unique international footprint and expertise. Our continuous focus on innovation in the digital world ensures we are uniquely positioned to help premium rights holders like the NBA drive interest and engagement in the sport worldwide.”
“Perform has been a trusted NBA partner, and we’re excited to broaden our relationship to include the management of our digital properties in additional markets around the world,” said NBA senior vice president, global media distribution and business operations, Matt Brabants. “We look forward to leveraging Perform’s expertise in building global audiences to bring exciting, localised content to our passionate international fans.”
Perform currently owns and manages 10 D2C properties worldwide that reach more than 170 million fans per month - Goal.com being its largest property and the largest soccer platform in the world, with nearly 100 million users per month - as well as other strategic, long-term partnerships with the NFL, FIBA, WTA and CONMEBOL.
The NBA currently features 20 localised, international web destinations.
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