MUMBAI: Neo Cricket has roped in six sponsors for the India versus Australia seven-match ODI series that kicks off this Sunday.

Tata Motors, HP, Perfetti, Gillette and Intel are associate sponsors for the series while Tata DoCoMo is the co-presenting sponsor.

Says Neo Sports Broadcast marketing head Abhishek Verma, "Discussions are going on with the other companies to extend their contract. We are looking at two more sponsors who could be season partners."

Verma also claims that Neo Cricket has sold 70-75 per cent of the inventory for the India versus Australia series.

Verma adds that a season partner like Tata DoCoMo will get a lot of benefits like having a presence on other shows like Dial C For Cricket and pushbacks.