MUMBAI: To take the six months of back-to-back cricketing action on NEO Cricket further, the channel has introduced two new shows Once More and Tata Photon+ Cricket Central.

Once More is an interactive show wherein the viewer can request his/her favourite cricket clip. Tata Photon+ Cricket Central, on the other hand, is a show which brings the viewers a daily dose of cricket news, feature stories on cricketing issues, gossip and masala corner on the lighter side of cricket.

Once More is a half an hour ‘request your cricket clip’ show, telecast from Monday to Friday at 8 pm, with a live format that involves complete viewer interactivity. In this show viewers can not only call, sms or e-mail to request their favorite cricketing moments, but also dedicate songs to their favorite cricketers. To add more zing, the show will include thematic specials like Kumble’s 30 best wickets, Sachin’s ten best knocks, best 6s by Indian batsmen, funniest cricket moments etc. thereby making the format flexible, interactive and fun.

Tata Photon+ Cricket Central is positioned as being the first daily magazine show of its kind and airs from Monday to Sunday from 9 pm to 9:30 pm, hosted by RK - Radhakrishnan Srinivasan. The show will cover all aspects of cricket such as cricket news for the day, feature stories on cricketing controversies/issues, gossip and masala corner on the lighter side of cricket. Another unique aspect of the show is the ‘Cricket Community’ wherein the host would welcome opinions from viewers on anything about cricket through video blog, social networking sites, emails, sms, vox pop interviews etc. The show also plans on having an interactive quiz segment.

Neo Cricket head programming Mautik Tolia says, “The launch of Once More and Tata Photon+ Cricket Central is our endeavour to present the game of cricket in its entirety to our viewers. The live format of these unique and exciting shows will involve a high level of viewer interactivity and will ensure that our viewers get the best of this cricketing season.”