MUMBAI: Neo Cricket has announced its association with the upcoming Saif Ali Khan, Kareena Kapoor starrer Kurbaan and London Dreams (starring Salman Khan, Ajay Devgan and Asin) for the ongoing India–Australia series.
As part of the promotional activities, the movie stars will become part of Neo Cricket’s in studio show, Extra Cover, anchored by Radhakrishnan Sreenivasan, in presence of two guests’ panelists.
Also, a series of SMS-driven contests will be run on Neo Cricket, giving viewers a chance to win prizes and meet the movie stars.
Neo Sports Broadcast head – marketing & communications Abhishek Verma said, “Alliances with films are integral to our strategy of building better viewer engagement and films that have mega star casts always have a better appeal.”
The channel has also invited cricketers like Mohinder Amarnath and Michael Bevan as guest speakers for Extra Cover. The Commentators for the India – Australia series are: Sunil Gavaskar, Ravi Shastri, Michael Kasprowicz, L Sivaramakrishnan, Bruce Yardley and Robin Jackman.
