Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has achieved a remarkable success during the halfway mark of the tournament, captivating an astounding 213 million viewers in the first 68 matches of Season 10. This signifies an impressive growth of 16 per cent in reach compared to the previous season, as reported by BARC. The surge in watch time, witnessing a notable 18 per cent increase to exceed 30 billion minutes, along with a 25 per cent rise in TVR** compared to Season 9, bear testimony to the escalating interest and fervour among fans for the electrifying action that the Pro Kabaddi League consistently delivers.
A Star Sports spokesperson said, “Kabaddi has firmly established itself as India's second most loved sport. Kabaddi's success story is deeply rooted in its ability to resonate with both urban and rural audiences, creating a unifying thread that binds communities together. The caravan format, returning after a four-year hiatus, has brought novelty and excitement, connecting the sport with fans across diverse regions. The active participation of top celebrities at various venues has significantly heightened the league's visibility and appeal. We express gratitude to fans for their continued support and passion for India’s sport and look forward to making the 10th season truly memorable.”
The Pro Kabaddi League has not only elevated the indigenous sport to unprecedented heights but also stands as the exclusive non-cricket league consistently crossing the remarkable threshold of 200 million viewers. Star Sports unwavering commitment to delivering unparalleled viewing experience is vividly demonstrated by these remarkable viewership figures, highlighting the enduring support and passion of the Indian audience for PKL.
The league's return to a multi-city caravan-style format, complemented by celebrity associations featuring some of the biggest superstars like Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Ballaya, Sudeep Kiccha, Tiger Shroff, Pankaj Tripathi, Vicky Kaushal, Manoj Bajpayee, and many more, has brought a layer of stardom into the fast-paced matches and attracted massive crowds who have been kept on the edge of their seats, contributing significantly to the league's immense popularity.
**Source: BARC India Urban 15+MAB
