Mumbai: With an exciting 15-point format, innovations like super serves and super points, star-studded teams, and a plethora of celebrities including southern film superstars Vijay Deverakonda, Kalayani Priyadarshan and sporting royalty like PV Sindhu, Mayank Agarwal, Swiss Open Champion Satwiksairaj Rankireddy, Ashwini Ponnappa, Sajan Prakash in support, season two of the RuPay Prime Volleyball League powered by A23 proved to be a tremendous success, with a 55 per cent increase in viewership. 

The RuPay Prime Volleyball League season two featuring the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers, Kolkata Thunderbolts, and the Mumbai Meteors was aired on Sony Sports Network in English, Hindi, Tamil, Telugu, and Malayalam in the Indian subcontinent and globally on Volleyball World. The total cumulative viewership across all matches and highlights for the Season 2 of the RuPay Prime Volleyball League reached 206 million, as compared to 133 million from Season one.

Interestingly, the league garnered almost equal interest from the female audiences with the gender split between Men and Women viewers being 58:42, showcasing a growing interest among women for the sport of volleyball. 

The RuPay Prime Volleyball League also saw unprecedented growth in reach, engagement, impressions, and views on social media. 

Here are some key figures:

1) Reach

Season 1: 31 Million
Season 2: 92 Million
Increase in Reach: 196 percent

2) Engagement

Season 1: 0.85 Million
Season 2: 5.1 Million
Increase in Engagement: 500 percent

3) Impressions:

Season 1: 38 Million
Season 2: 371 Million
Increase in Impressions: 876 percent

4) Views:

Season 1: 12 Million
Season 2: 113.9 Million
Increase in Views: 849 percent

Season two of RuPay Prime Volleyball League was closely followed by people from UAE, USA, Canada, Nepal, Indonesia, Iran, Kuwait, Pakistan, Qatar, and Saudi Arabia among other nations. The key demographic of 18-34 was the most engaged group on social media for season two with over 40 percent participation.

RuPay Prime Volleyball League managing director, baseline ventures and co-founder Tuhin Mishra expressed delight with the extraordinary success. "We have really hit it out of the park this time. We always knew we had a product that would capture the imagination of audiences. But to see the tremendous growth in terms of TV viewership and on social media was truly satisfying.”

The RuPay Prime Volleyball League powered by A23 had been telecast LIVE on Sony Sports Ten 1 (English), Sony Sports Ten 3 (Hindi), Sony Sports Ten 4 (Tamil & Telugu) & Sony Sports Ten 2 (Malayalam) channels in the Indian subcontinent, and had been streamed on Volleyball World TV globally.