MUMBAI: Samsung Spain and LaLiga, the country’s top football league, have announced the renewal of their collaboration for the next three years till 2021. Under the terms of the new deal, La Liga will benefit from “the most innovative technological solutions”, according to a media note.

In reference to the renewal, Samsung Spain corporate VP Celestino Garcia said, "This new agreement represents a great opportunity for Samsung, given that we seek to promote innovation within sport by improving the user experience. Furthermore, it also sees us strengthen our commitment and support for the values fostered by football and who better to be doing this with than LaLiga?"

With this partnership, Samsung will be able to associate its range of products with the La Liga brand, including limited editions of the most recent Galaxy smartphones bearing the league’s logo. The partners said they’re also preparing a contest for local app developers to find new ways to improve the league’s fan experience.

Spanish football's organising body president Javier Tebas said, "Joining forces with partners who will work with us on our journey towards digitalisation is a priority for us at LaLiga. This is one of the reasons why we're pleased to have reached this agreement with Samsung, who will support us in our drive towards innovation.

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