MUMBAI: Chivas USA president/CEO Shawn Hunter has joined the board of Total Sports Asia (TSA).

TSA says that Hunter is an authority in sports marketing and has held senior positions with some of the top US national sports franchises and corporate sectors in his career.

TSA says that this appointment and the recent investor partnership agreement with Nectar Capital of the UK signals its intention to be the dominant force in sports marketing in Asia for a long time. The company, which started in Malaysia, now has offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi.

Hunter will shape the company’s overall strategic growth plans, and bring to bear his expertise in the business of sports, including venue naming rights, sponsorship, league formation, and television rights acquisitions.

Hunter was AEG Sports CMO, president. He oversaw AEG’s marquee sports events and eleven sports teams worldwide, as well as the AEG’s marketing partnership with Chivas USA.

On behalf of AEG, Hunter was instrumental in AEG’s acquisition and development of London’s O2 Arena. He also secured the Los Angeles Galaxy’s multi-million dollar jersey-front sponsorship following British football star David Beckham’s signing.

Hunter says, "This part of the world is exploding in the sports and entertainment areas and Total Sports Asia is poised for amazing growth.”

Nectar Capital Managing Partner Scott Rudmann says, “We look forward to Shawn’s expert advise to chart TSA’s future growth path. Asia will see tremendous growth over the next 10 plus years in the sports and entertainment field. TSA is uniquely positioned to take advantage of this development and we congratulate the company on this appointment.”