MUMBAI: Star India is all set to cater to the Bengali audience's craving for sports action. Star Sports 1 Bangla will launch or before 31 March 2019.

The broadcaster released its rate card after amendments on 21 February 2019 and added the regional sports channel in several bouquets. Star Sports 1 Bangla has been added in the Bengali Value pack priced at Rs 49, Bengali Premium pack for Rs 79, Bengali HD Value pack at Rs 85, Bengali HD Premium priced at Rs 120.

To cater to the diverse consumer segments based on the consumption, Star India has launched two more packs Bengali-Hindi Premium pack for Rs 85 and Bengali-Hindi HD Premium for Rs 130. Both the pack have Bengali, Hindi, English entertainment and movie channels apart from sports and infotainment channels.

If a consumer opts for Star Sports 1 Bangla before its launch, the charges will be applicable from the date of launch.

Star has also revealed that Star Sports 1 Bangla will be available for Rs 19 on a-la-carte basis.

With the launch of Star Sports 1 Bangla, the broadcaster will have 37 SD channels including 11 SD sports channels. It also owns 27 HD channels including five sports HD channels.