Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up strong viewership figures for the opening weekend of the milestone 10th season. According to BARC, 80.1 million viewers tuned in to Star Sports for the first four matches, amassing 2.7 billion minutes of watch time. This underscores the immense popularity of the tournament among passionate fans of the second-biggest sport in the country. Additionally, the broadcaster has witnessed a remarkable growth of 38 per cent in ratings for the opening weekend compared to the last edition, showcasing the enduring appeal of Pro Kabaddi.
Pro Kabaddi League’s return to its traditional caravan-style format has contributed to its resurgence in popularity and viewership. The tournament has witnessed spectacular performances, with Bengal Warriors commanding an unbeaten run, Gujarat Giants showcasing young raiders who are making their mark, and the return of high-flyer Pawan Sehrawat. Stalwarts like Pardeep Narwal, Maninder Singh, and Siddharth Desai have also left their mark on the league, creating a riveting narrative for fans. During the opening weekend, Gujarat Giants, led by Sultan Fazel Atrachali, won both their games at home against Telugu Titans and Bengaluru Bulls.
A Star Sports Spokesperson said, “Pro Kabaddi League reflects the rich culture and heritage that flows through this sport in India. Our various regional feeds are customized to their respective states imbibing the values and local hero-building to capture the interest of the fans. We are glad to witness the surge in viewership for the fast-paced game and will continue to drive fandom for the rest of the season. The league generates new stars every season and has garnered support from some of the biggest celebrities, highlighting the promising trajectory of its progress through the years.”
The marketing campaign, #IndiaKiHarSaansMeinKabaddi, featuring some of the biggest stars from the country including Tiger Shroff, Ballaya, and Sudeep Kichha ignited fervent support from fans, embodying the true essence and warrior spirit of the Pro Kabaddi League. Star Sports also collaborated with superstars across the country, who passionately supported their favorite Kabaddi teams and players. The entertainment quotient was elevated with the involvement of top-notch celebrities such as Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar as well as top Hollywood Superstar Jason Momoa of Aquaman fame. Star Sports also activated canters in five markets to spark enthusiasm among kids and kabaddi players at local clubs. The season began in grand style with an all-captains press conference on the Akshar River cruise at Ahmedabad.
Reach and Watch-time Data for 2+U+R (TV + OOH)
Ratings on India Urban M15+ AB
