Mumbai: Even as the TATA IPL 2024 continued to enthral fans and viewers with exciting action on the ground, JioCinema continued to bring the same excitement on their platform as Week 2 saw Yavatmal-based Yuvraj Rathod winning an elegant hatchback by playing Jeeto Dhan Dhana Dhan.
“I am very happy to have won the car by playing Jeeto Dhan Dhana Dhan as this is the first time that our family will own a car,” said Rathod, a 20-year-old son of a farmer.
Tripura’s Satyajog Das won a bike the night Royal Challengers Bengaluru registered a narrow 2-run win over Punjab Kings on March 25. Suresh Thakor from Anand, Gujarat, won a Smart TV during the same match. Chennai Super Kings’ 63-run win over Gujarat Titans the following day gave Manipur’s Khulakpam Shahadat Ali keys to his new two-wheeler and Puducherry’s Nalam Rao a Smart TV.
Jeeto Dhan Dhana Dhan got its first winner from Jammu & Kashmir as Arshid Hussain Dar got a bike during the run-fest between Sunrisers Hyderabad and Mumbai Indians on March 27, and the first winner from Karnataka as Krushnanaik U got home a Smart TV. Match Day 9 was lucky for Ahmedabad residents as Vijaydan Gadhavi won a bike and Rinku Rathor won a Smart TV playing Jeeto Dhan Dhana Dhan during Rajasthan Royals’ win over Delhi Capitals.
Satara’s Sagar Pujari won a bike when Royal Challengers Bengaluru became the first team this season to lose a match at home. Shyamu Bind won a Smart TV the same night and became the first person from Uttar Pradesh to win a prize on Jeeto Dhan Dhana Dhan this season. Sabalagadh’s Pankaj Sharma got lucky when Lucknow Super Giants got the better of Punjab Kings on March 30. The same night Shivram Sable from Murumkheda Village near Aurangabad won a Smart TV playing Jeeto Dhan Dhana Dhan.
Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.
Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.
Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.
