Mumbai: Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity.
This Women’s Day, we, at Indiantelevision.com, are acknowledging some women leaders of the media, marketing, and advertising fraternity and also from other professions, who have given more than expected.
On the Journey
My experience as a woman in the media industry has been fulfilling. I have never allowed my gender to affect how I approach my work and I have been fortunate to deal with people and my work professionally. In fact, being a woman has been a strength, especially in this industry and in the profession, I belong to. It has helped me understand human insights around different audiences, which are not just based on learnings but also in a very intuitive sense as you begin to understand thing better. Also given the pressures and high stress of the industry, being a woman leader has helped with softer skills like motivating and inspiring your teams. Moreso, in the last two years of the pandemic being able to understand what people are going through and helping them work around the challenges of the work-from-home phase or the nervousness of the pandemic, I believe as a woman I have been able to bring that to fore in this phase.
As a woman, I believe that the challenges we face are largely determined by our own mindset. It all begins in our heads, and there is no difference in my head. In today's fast-paced world, it is essential for the industry to look beyond gender-based narratives and create a professional atmosphere where we keep aside any forms of discriminative thinking and actually recognise individuals as individuals, free from biases and prejudices.
Inspiration & inspiring the team
In my team, everyone has a role to play, based on their key strengths and regardless of their gender. We strive to create an inclusive environment where everyone's contributions are valued and where there is a willingness to listen and learn from one another. I also believe that having a diverse range of perspectives and experiences is crucial when developing content that resonates with broad perspectives Womelifeve unique perspectives and live experiences can bring new dimensions to storytelling, especially when it comes to themes that specifically relate to women. Having women on a team can help ensure that these stories are authentic, nuanced, and grounded in real-life experiences. This, in turn, can help create more relatable and engaging content that speaks to a wider range of people.
Empowerment of Women
I strongly believe that it is time to set new narratives for women’s empowerment in the media. In this post-pandemic world, we have much more opportunities to set new themes and not look at stereotypical ways of representing women in society. We need to celebrate the diversity of women and showcase their strengths, abilities, and achievements in a positive light. At Sony SAB, we are committed to creating content that empowers women, and we will continue to strive towards this goal in all our future endeavours.
Media plays a significant role in shaping people's perceptions and attitudes towards women. It is crucial that we encourage the media to portray women as complex, multifaceted individuals with diverse talents, interests, and aspirations.
