MUMBAI: B.A.G Films Ltd share listed yesterday at the bourses at a price of Rs 14.80 per share. The Stock Exchange, Mumbai, organised the listing ceremony, where B.A.G Films managing director Anuradha Prasad rang the ceremonial gong to commemorate the occasion and the commencement of trading for the day.
The IPO of 1,48,60,000 equity shares of Rs 2 each for cash at a premium of Rs 8 per share aggregating Rs 148.6 million from B.A.G. Films, one of the established production houses in the industry established in 1993 with multi-lingual, multi-genre and multi-time band products in its portfolio, was opened for subscription on 6 September 2003 and was subscribed over six times.
The company is promoted by a team of core media professionals, having more than 15 years of experience in the Indian media industry. With successful on-air programming of more than 1500 hours in diversified software categories and strong relations across all major channels including Star Network, Zee Network, Sahara Television, Doordarshan (DD) and a host of regional channels, B.A.G. today stands out as a respected television software producer in the Indian entertainment industry, a company release says.
At present, B.A.G. Films is mainly into production of TV software for various channels in India. Currently the following programs, produced by B.A.G. Films, are on air: Kumkum - Pyara Sa Bandhan and Hai Na Bolo Bolo on Star Plus, Haqeeqat on Sahara TV, Rozana and Khaberein Bollywood Ki on DD Metro, Poo Villangu on Vijay TV and Gramin Bharat for the ministry of rural Development (DD1 and all regional channels).
The company also produces corporate and advertisement films, promotional capsules and other non-broadcast videos. The company has also started work on alternative sources of revenue through delivery of content on different media such as interactive coice response on mobile phones, automatic speech recognition and short messaging service platforms.
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