BARC India issues notice to Raj TV

BARC India issues notice to Raj TV

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MUMBAI: The Tamil Nadu based satellite television network Raj TV has been issued a legal notice by audience measurement body Broadcast Audience Research Council (BARC) India. As per media reports, in the show cause notice BARC alleged that certain 'sample' homes with BARC meters "have been approached and have been asked to watch your channel "Raj TV", against payment of consideration."

"The network, in order to garner higher ratings, was perusing households with the meter boxes to tune in to its channels. BARC found this as a criminal offense and hence have issued a legal notice to the broadcaster,"a source close to the development informed. 

However M Ragunathan, director of marketing at Raj Television Network termed the allegations as 'baseless' he told Times Of India, "Somebody has made a false complaint. We are meeting BARC over the same," he said.