Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week 19, i.e. sixth May to 12 May 2023. As per data for the all India 2+ target group, STAR Sports 1 Hindi is the most watched channel in India with an average minute audience (AMA) of 2751.97(000). It was followed by Sun TV at 2421.91(000) AMA, STAR Maa at 2418.08(000) AMA,, Star Plus at 2168.48(000) AMA, and Goldmines at 1775.99(000) AMA.
The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), STAR Sports 1 Hindi emerged as the most watched channel at 2713.44(000) AMA, followed by STAR Plus at 2097.8(000) AMA, Goldmines at 1748.16(000) AMA, Dangal at 1736.08(000) AMA and Sony Sab at 1628.72(000) AMA.
In the South market, Sun TV was the most watched channel at 2399.55(000) AMA, followed by STAR Maa at 2368.27(000) AMA, Zee Telugu at 1645.16(000) AMA, STAR Vijay at 1372.24(000) AMA and Zee Kannada at 1193.38(000) AMA.
In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1286.86(000) AMA , followed by STAR Sports 1 Hindi at 782.94(000) AMA, SONY Sab at 413.46(000) AMA, Zee Marathi at 380.25(000) AMA, and Colors Marathi at 371.45(000) AMA.
In the West Bengal market, STAR Jalsha was the most watched channel with 878.52(000) AMA, followed by Zee Bangla at 767.25(000) AMA, STAR Sports 1 Hindi at 233.89(000) AMA, Jalsha Movies at 144.82(000) AMA and Sony Aath at 136.87(000) AMA.
In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, STAR Sports 1 Hindi was the most watched channel at 446.33(000) AMA followed by Sun TV at 417.04(000) AMA, STAR Plus at 347.7(000) AMA, Colors at 310.59(000) AMA and STAR Vijay at 280.15(000) AMA.