MUMBAI: The opportunity to see (OTS) collated by Chrome Data Analytics & Media didn’t see a major hike in the third week of the year.
Across India, kids channels saw a minor jump of 0.3 per cent followed by Hindi News in the Hindi speaking market (HSM) with 0.2 per cent.
Cartoon Network with 80.9 per cent OTS and ABP News with 94.7 per cent OTS gained the most in their respective genres.
As for the losers, Hindi News in the HSM witnessed the loss of 1.3 per cent. Max, with 95.8 per cent OTS, ruled the genre.
English Entertainment and English Movies in the eight metros saw a drop of 1.2 per cent and 0.6 per cent, respectively.
Comedy Central, with 60 per cent OTS and Romedy Now with 69 per cent OTS, gained the most in their categories.
In the HSM, Religious channels too saw a drop 0.6 per cent. Aastha with 96.9 per cent OTS continued its reign in the genre.
