MUMBAI: It was a ‘no gainer’ week in the opportunity to see (OTS) collated by Chrome Data Analytics & Media.
In Week 17, Hindi Movie channels in the Hindi speaking markets (HSM) and English Entertainment channels in the eight metros were the most affected ones with 3.3 per cent OTS. Max topped the category with 95.2 per cent OTS and Comedy Central with 49.3 per cent OTS.
Next on the list were English movie channels in the eight metros with 3.0 per cent OTS. Movies Now led the category with 61.2 per cent OTS.
On the other hand, Hindi News channels in the HSM markets observed 1.3 per cent OTS with ABP News being the most affected channel with 94.3 per cent OTS.
