MUMBAI: Week 5 of 2015 saw more fall than rise in the opportunity to see (OTS) collated by Chrome Data Analytics & Media.
The only genre to see a rise was Religious in the Hindi Speaking Market (HSM). In the category, which saw a marginal jump of 0.6 per cent, Aastha channel continued its supremacy with 97.1 per cent OTS.
As for the losers, the maximum drop was witnessed by English Movies channels in the eight metros. It fell by 4.4 per cent. Movies Now with 66.4 per cent OTS topped the chart in the genre.
Business News in the eight metros saw a drop of 3.4 per cent followed by English News with 2.3 per cent drop.
CNBC Awaaz with 81.4 per cent OTS and Times Now with 78.1 per cent OTS topped their respective genres.
In the eight metros, English Entertainment channels too saw a drop of 1.4 per cent. However, Comedy Central with 56.6 per cent OTS remained on top.
