MUMBAI: The English movies genre retained its leadership position in week 17 of Chrome Data Analytics and Media with 61.03 per cent. In this genre, Movies Now gained the highest OTS with 34.8 per cent in six metro areas.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
In week 16, English GECs category also retained its second position in the gainers list with a growth of 40.48 per cent. Comedy Central bagged the highest OTS with 39.7 per cent in six metros. Sports genre garnered third position and grew by 26.04 per cent. DD Sports channel gained the highest OTS with 92.9 per cent in all India 1 lakh+ markets.
In the fourth position, the kids' segment grew by 8.93 per cent, with Nickelodeon bagging 75.8 per cent in all India 1 lakh+ market. Infotainment grew by 6.99 per cent, with NGC securing 81.7 per cent in all India 1 lakh+ market.
