MUMBAI: Comedy Central toppled Zee Café in English entertainment genre while Star Movies emerged as the new leader in the English movies space.
According to week 23 of BARC India, 6 Mega Cities : NCCS AB : 4+ Individuals rating, the English entertainment space observed mixed ratings while the English movies genre observed a substantial decline in its viewership data this week.
There was a slight change in the pecking order of the top five infotainment channels for BARC week 23 when compared to week 22 data. Animal Planet and Nat Geo Wild traded places. The latter moved up one spot forcing the latter down to the last place. The Lifestyle genre saw no shifts among the top five channels as compared to the previous week.
English Entertainment
Comedy Central toppled Zee Café dominating the genre with 315 Impressions (000s). Zee Café grabbed second spot with 257 Impressions (000s) followed by Star World with 163 Impressions (000s). Colors Infinity SD took the fourth place with 154 Impressions (000s) while AXN bagged the fifth spot with 120 Impressions (000s).
English Movies
Star Movies replaced Movies Now bagging the number one slot with 2842 Impressions (000s) followed by Movies Now at the second place with 2503 Impressions (000s). Sony Pix secured the third position with 1844 Impressions (000s). Zee Studio grabbed fourth position with 1673 Impressions (000s) and HBO took the fifth spot with 1340 Impressions (000s).
Infotainment
Discovery retained top position with 4783 Impressions (000s) followed by History TV18 that also retained second position with 3813 Impressions (000s). National Geographic Channel with 3721 Impressions (000s) stood at third position while Nat Geo Wild moved up to fourth position with 2881 Impressions (000s). Animal Planet with 2709 Impressions (000s) moved down to fifth position.
Lifestyle
Living Foodz held its first position in week 23 with 1623 Impressions (000s), Home Shop 18 with 750 Impressions (000s) held second spot. Fox Life with 685 Impressions (000s) followed on third spot. Shop Cj with 455 Impressions (000s) and Food Food with 422 Impressions (000s) secured fourth and fifth positions respectively.
