MUMBAI: English movies genre has become the top gainer in week 48 of Chrome Data Analytics and Media data. The genre grew by 0.69 per cent. In this genre, Warner Brothers channel gained the highest OTS with 46.2 per cent in 6 metro market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, music gained second position and grew by 0.57 per cent in HSM excluding <1 lakh market. In this genre, 9XM channel gained the highest OTS with 94.9 per cent. Hindi GEC genre stood in the third position by gaining 0.47 per cent in HSM excluding <1 lakh market. DD National secured the highest OTS with 99.7 per cent.
Youth genre stood in fourth position in HSM excluding <1 lakh market and grew by 0.46 per cent. MTV channel gained the highest OTS with 85.5 per cent. Infotainment genre stood on the fifth position and grew by 0.35 per cent in All India 1 lakh+ market. In this genre, History TV18 gained the highest OTS with 85.4 per cent.