MUMBAI: English movies genre grew in week 13 of Chrome Data Analytics and Media with 8.46 per cent. In this genre, Movies Now channel gained the highest OTS with 28.5 per cent in six metros.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
Sports category garnered the second position in the gainers list with a growth of 7.64 per cent. DD Sports bagged the highest OTS with 91.4 per cent in in all India 1 Lakh+. English GEC garnered third position and grew by 5.76 per cent. Colors Infinity gained the highest OTS with 31.4 per cent in six metros.
At the fourth position, Hindi news grew by 4.50 per cent, with DD News bagging 98.2 per cent in HSM excluding less than 1 Lakh market. Hindi movies grew by 3.93 per cent, with Movies Ok channel securing 84.8 per cent in HSM excluding less than 1 lakh market.