MUMBAI: Film-based programmes increased in the South, according to BARC-Nielsen data for 17 week. In the South, repeat telecasts of comedy programmes saw a high SOD and SOV growth as compared to other sub-categories.
Whereas in HSM and South a deep dive into sub-categories for serials indicates that duration of dramas and soaps declined more in South than in the HSM.
Thirteen per cent of the viewers of the last six weeks have not watched news during the first six weeks of 2020. While Rajasthan and Gujarat have the highest proportion of new viewers, south has lower per cent of news viewers than the HSM.
In the music genre, despite significant increase in daily tune-ins the genre has seen a drop in viewership. While reach increased across all markets, the genre share has dropped throughout.
In the South and HSM, it has dropped to 4 per cent. While Tamil Nadu, Kerala, Pondicherry, West Bengal, and Punjab grew at more than 10 per cent during week 13-17, viewership decreased across all age groups except those above 41.
