Government to disallow pay channel bundling post-CAS

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Government to disallow pay channel bundling post-CAS

NEW DELHI / MUMBAI: In a move that puts paid to the pay channels' plans to offer bundled bouquets in a post-CAS regime, the government is set to shoot it down.
The I&B ministry will be issuing a notification tomorrow stating that broadcasters have to declare individual pricing for each pay channel and disallowing the bundling of pay channels.
According to a senior I&B official, the notification will mean that whether it is offered as part of a bundled package or a la carte, the channel's price will remain the same. There is a second point in the notification that says after announcing a price, a channel cannot raise the subscription rate for the next six months without informing the government.
A second notification expected to be issued tomorrow pertains to the basic tier. It will cost Rs 72 and will compulsorily have a minimum of 30 FTA channels.

Also read:
Bid to educate viewers about CAS: Star, Sony, ESS consent, Zee opts out