MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 March 2019 and 29 March 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 13 of 2019.

Top advertisers

In week 13 of 2019, Hindustan Unilever Ltd took the top advertiser spot with 155743 ad insertions on TV during the period. It was followed by Reckitt Benckiser (India) Ltd, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 131189 insertions.

The third position was secured by ITC that has varied products, like Sunfeast, Candyman, Vivel, Classmate, and Engage, in its portfolio. It made 40143 insertions.

The fourth and fifth spots were secured by Cadbury’s India Ltd and Brooke Bond Lipton India Ltd with 27093 and 23394 insertions, respectively.

Top brands

Cleaning and disinfecting product by the Reckitt Benckiser company, Lizol secured the top position in the brands’ category, in week 13, with 20203 ad insertions on TV.

The second spot was taken by Lalitha Jewellery, which made 17385 ad insertions during week 13 of 2019. Following it was Parle Agro’s sparkling apple drink, Appy Fizz with 12698 insertions.

Dettol Toilet Soaps came in fourth with 12039 insertions and the fifth spot went to Hotstar Specials, the originals platform of OTT service provider Hotstar, which made 11719 ad insertions on TV.