Mumbai: IndiaDotcom Digital Private Ltd. (IDPL), formerly known as Zee Digital and one of India’s digital entities, announced the launch of its Entertainment portal ScreenBox.in. A unique Video-First Entertainment platform, ScreenBox.in will offer 360-degree coverage from the world of showbiz across various genres, including World Cinema, Bollywood, Hollywood, Regional Cinema, OTT, TV and music industry.

ScreenBox is a portmanteau, blending the two words. Screen is derived from “Silver Screen” or the world of entertainment, while “Box” denotes how it will be packed in one place for the user to dip in and discover the delightful content every time. Its visually appealing User Interface allows users to easily navigate and discover their favourite content in multimedia format. 

Speaking on the market demand in terms of news content consumption, IndiaDotcom Digital Private Ltd. CCO Roshan Tamang said, “Video is now the preferred format of content on Digital. However, classic film journalism in text format is also hard to beat. So ScreenBox.in was born to be a perfect blend of both. We hope our users will be delightfully engaged with an innovative coverage of happenings from the world of entertainment.”

IndiaDotcom Digital Private Ltd. CRO Shridhar Mishra further highlighted, “IDPL has been consistent in delivering program content packages as per the market demand. The launch of video-first website ‘ScreenBox’ will also encourage stakeholders and advertisers to strengthen visibility in terms of branding via video during different timeslots throughout the day."