Mumbai: LG Electronics has partnered with Moloco, a leader in machine learning-based performance advertising, to power in-stream video ads and demand generation on LG Channels in India. This collaboration aims to help advertisers deliver impactful and measurable campaigns while enhancing the ad experience for millions of Indian households.

LG Channels, a free ad-supported streaming service available on approximately 220 million LG smart TVs globally, offers over 3,800 channels across 29 countries without the hassle of subscriptions or complex logins. Since its launch in India last September, LG Channels has provided around 70 popular news, movie, music, and entertainment channels, with plans to expand its offerings with more Indian-focused programming.

Through its partnership with Moloco, LG Channels in India will feature advanced in-stream ad targeting, allowing brands to optimise campaigns by channel, language, and region. This enables advertisers to run highly effective connected TV (CTV) campaigns, leveraging Moloco’s global expertise in streaming media and advertising in markets like the United States. The partnership aims to deliver tailored ad experiences to more than 10 million Indian households while maximising advertisers’ campaign performance.

Moloco, head of streaming monetisation, Jay Trinidad shared, “By combining LG Channels’ rich content offering and strong presence in India with Moloco’s expertise as a leader in ML-based advertising solutions, we’re confident advertisers will benefit from a blend of brand-building and performance advertising across both mobile and TV. Moloco is committed to providing robust support to ensure LG Channels users in India enjoy an immersive viewing experience, while helping advertisers achieve measurable success with their campaigns.”

With precise targeting capabilities and Moloco’s advanced machine learning technology, advertisers can now connect with Indian audiences in innovative ways, enhancing both reach and engagement on the CTV platform.