MUMBAI: NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news rural areas. Zee News climbed two slots to the second position in Hindi news urban areas.
English News
Republic TV continued to dominate the English news genre with 992 impressions '000. Times Now, CNN News 18 and India Today Television retained their second, third and fourth positions with 822 impressions '000, 393 impressions '000 and 297 impressions '000 respectively. NDTV 24x7 entered the list at fifth spot with 216 impressions '000.
Mirror Now which stood at fifth position last week is nowhere to be seen in the top five list.
English Business News
No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 677 impressions '000. ET Now and BTVI maintained their second and third positions with 181 impressions '000 and 88 impressions '000. CNBC TV18 Prime HD also retained its fourth position with 16 impressions '000.
Hindi News (U+R)
Aaj Tak continued to lead in Hindi news genre with 142046 impressions '000 as compared to News18 which stood in second position with 106339 impressions '000.
Zee News and ABP News are at the third and fourth slots with 101229 impressions '000 and 98037 impressions '000 after interchanging their positions. India TV stood at fifth position with 88699 impressions '000.
Hindi News Rural
Aaj Tak and ABP News also continued to dominate in Hindi news (R) with 68327 impressions '000 and 47887 impressions '000. News18 India also retained its third position with 46719 impressions '000. Zee News and News Nation exchanged their fourth and fifth positions respectively with 40748 impressions '000 and 38638 impressions '000.
Hindi News Urban
Aaj Tak maintained its first position in Hindi news genre (U) with 73719 impressions '000. Zee News climbed two slots to the second position with 60481 impressions '000. News18 India and India TV dropped a slot to third and fourth positions respectively with 59619 impressions '000 and 51650 impressions '000. ABP News retained its fifth position with 52700 impressions ’000.