MUMBAI: Star Utsav emerged as the leader by dethroning Colors in Broadcast Audience Research Council (BARC) data for week 31 of 2018 in the Hindi GEC (U+R) market. Star Bharat and Rishtey swapped their fourth and fifth positions in the rural market while Star Plus pushed Colors to the second position and emerged as the leader as compared to the previous week in the urban segment.
Hindi GEC (U+R)
Star Utsav emerged as the leader by dethroning Colors with 672028 impressions (000s) sum. Zee TV stood at second position with 662938 impressions (000s) sum. Zee Anmol climbed to the third position from ninth position as compared to the previous year with 652641 impressions (000s) sum.
Star Bharat, Star Plus, Colors, Sony Pal, Rishtey, Sony Entertainment Television and Sony Sab stood at fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 638043 impressions (000s) sum, 629941 impressions (000s) sum, 602352 impressions (000s) sum, 582609 impressions (000s) sum, 526501 impressions (000s) sum, 498865 impressions (000s) sum and 456529 impressions (000s) sum respectively.
Hindi Rural GEC
Zee Anmol, Star Utsav and Sony Pal retained their first, second and third positions respectively with 512949 impressions (000s) sum, 476194 impressions (000s) sum, and 404831 impressions (000s) sum. Star Bharat and Rishtey swapped their fourth and fifth positions with 388943 impressions (000s) sum and 322204 impressions (000s) sum respectively.
Dangal TV, Zee TV, Big Magic, Colors and Star Plus retained their sixth, seventh, eighth, ninth and tenth positions with 307573 impressions (000s) sum, 261511 impressions (000s) sum, 198768 impressions (000s) sum, 184927 impressions (000s) sum and 179438 impressions (000s) sum respectively.
Hindi Urban GEC
In urban GEC, Star Plus pushed Colors to the second position and emerged as the leader in 450504 impressions (000s) sum. Colors stood at second position with 417425 impressions (000s) sum.
Zee TV, Sony Entertainment Television, Sony Sab, Star Bharat, Star Utsav, Sony Pal and Zee Anmol retained their third, fourth, fifth, sixth, seventh, eighth and ninth positions with 401427 impressions (000s) sum, 365339 impressions (000s) sum, 345253 impressions (000s) sum, 315840 impressions (000s) sum, 195834 impressions (000s) sum, 177778 impressions (000s) sum and 139693 impressions (000s) sum respectively.
Rishtey emerged as the new entrant by dethroning &TV from the tenth position with 137558 impressions (000s) sum.
