BENGALURU: Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.
Sun’s Udaya TV which was once numero uno in the Kannada GEC space had to be satisfied with fifth rank among the top five channels with just 89,024 weekly impressions (000s) Sums in week 1 of 2017 (Saturday 31 December 2016 to Friday 6 January 2017). The Kannada GEC space is one of the smallest among the four Southern Sisters (now five with the split up of Andhra Pradesh) – Tamil, Telugu, Malayalam and Kannada languages.
However in the really big markets – the Tamil and the Telugu space – the Sun Network’s channels Sun TV with 1,178,344 weekly impressions (000s) Sums and Gemini TV 522,890 weekly impressions (000s) Sums were ranked number 1, and in the smaller Malayalam space it’s Surya TV with 90,293 weekly impressions (000s) Sums was placed at number 2. It must be noted that across all genres including Hindi GEC, Sun TV holds rank no 1 with 1,282,328 weekly impressions (000s) Sums.
Another network whose channels have consistently been among the top five in the Southern regional space is Star India.
In the Kannada TV space Star India’s Suvarna TV with 189,519 weekly impressions (000s) Sums stood third, behind Colors Kannada which was number 1 with 299,783 weekly impressions (000s) Sums and Subhash Chandra’s Zee Entertainment Enterprises Limited (Zeel) Zee Kannada that had 214,243 weekly impressions (000s) Sums. Udaya Movies was number 4 with 148,557 weekly impressions (000s) Sums.
In the Tamil GEC space, Star India’s Star Vijay TV with 206,384 weekly impressions (000s) was at number 4, behind Sun TV at pole position, the Sun Network’s KTV with 255, 995 weekly impressions (000s) Sums and Zee Tamil with 222,931 weekly impressions (000s) Sums. Jaya TV stood fifth in the Tamil GEC space with 83,107 weekly impressions (000s) Sums.
In the Telugu GEC space, Star India’s Maa TV with 383,650 weekly impressions (000s) Sums was ranked fourth behind Gemini TV at number 1, ETV Telugu at no 2 with 438,475 weekly impressions (000s) Sums and Zee Telugu with 402,015 weekly impressions (000s) Sums at third place. The Sun Network’s Gemini movies with 177,922 weekly impressions (000s) Sums was fifth.
In the Malayalam GEC space, Star India’s Asianet ruled the roost with 323,454 weekly impressions (000s) Sums, followed by Surya TV at second place as mentioned above. Mazhavil Manorama stood third with 78315 weekly impressions (000s) Sums, followed by Flowers TV with 75,451 weekly impressions (000s) Sums and Star India’s Asianet Movies with 73159 weekly impressions (000s) Sums at number 5.
