Synopsis of Auto Advertising on TV during Jan – Dec 2013

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Viewership
May 06 /
indiantelevision.com Team

Synopsis of Auto Advertising on TV during Jan – Dec 2013

Highlights:
• Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

• Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

Note:

• The analysis is based on Ad Volume in Seconds

• Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

• Cars / Jeeps is the maximum advertised Product Group within Auto Category with 46% share

• Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

• TATA Motors Ltd was the top advertisers with in Auto Sector advertising followed by Hero Motocorp India

For further information contact:
Ashvini Khandekar
Manager - Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com

 

 

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