Highlights:
•Laundry Product Advertising on TV witnessed growth of 22% in Jan - Dec 2013 in comparison with Jan - Dec 2012
•Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan - Dec 2013
Note:
•The analysis is based on Ad Volume in Seconds
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•Laundry Product Advertising contributed to 3% of overall advertising during Jan – Dec 2013
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•Laundry Product Advertising on TV witnessed growth of 22% in Jan - Dec 2013 in comparison with Jan - Dec 2012
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•Washing Powders & Liquids are the maximum advertised products from Laundry Product category with 79% share during Jan - Dec 2013
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•Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan - Dec 2013
For further information contact:
Ashvini Khandekar
Manager - Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com
