Highlights:

•    Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

•    Tooth Paste is the highly advertised category within Oral Hygiene Sector Advertising on TV during Jan - Dec 2013

Note:

• The analysis is based on Ad Volume in Seconds

• Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

• Tooth Paste is the highly advertised category within Oral Hygiene Sector Advertising on TV during Jan - Dec 2013

• Tooth Brush advertising contributed to 13% of Oral Hygiene Sector Advertising on TV during Jan - Dec 2013

• Colgate Palmolive India Ltd was the top advertiser within Oral Hygiene Sector Advertising during Jan - Dec 2013

Ashvini Khandekar
Manager - Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com