Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

Highlights:

° Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

 

°  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising 

 

Note:

 

° The analysis is based on Ad Volume in Seconds

 

 

°  Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

 

 

°  Internet Services B2C & Online Shopping is the maximum advertised product group within Services Sector during Jan - Dec 2013 with 13% share followed by Properties / Real Estate advertising with 10% share

 

°  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising  

 

 

°  Dominos Pizza India ltd and Napptol.com are the top 2 advertisers of the Services Sector advertising on TV

 

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com