Highlights:
• Soft Drink Advertising accounted for 18% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012
• February to May was the peak season for Soft Drink Advertising during Jan - Dec 2013
Note:
• The analysis is based on Ad Volume in Seconds
• Soft Drink Category includes Soft Drink Aerated, Soft Drink Non-Aerated and Soft Drink range
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• Soft Drink Advertising on TV accounted for 18% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012
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• Soft Drink advertising on TV was high in ad volumes during Feb - May 2013
• April 2013 accounted for 20% share of overall Soft Drink Advertising during Jan - Dec 2013
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• Soft Drink Aerated contributed for 68% share of Soft Drink TV Ad Volume during Jan - Dec 2013
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• Coca Cola India was number one advertiser whereas Pepsi Co was at number 2 in terms of Soft Drink Ad volume during Jan - Dec 2013
For further information contact:
Ashvini Khandekar
Manager - Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com
