MUMBAI: Colors has yet again moved ahead of Star Plus to secure the leading position in the Hindi general entertainment channels (GECs) genre in week 41 of TAM Media Research. Star Plus witnessed a downfall in rating and secured the second position in the tally.

Colors grabbed the first slot with 247 GRPs against 228 GRPs in week 40 followed by Star Plus in the second slot with 231 GRPs against 248 GRPs in the previous week.

Zee TV saw a rise in ratings and bagged the third place in the genre with 149 GRPs against 137 GRPs in the previous week.

With a marginal decline in ratings, Sab secured the fourth place with 123 GRPs followed by Sony Entertainment TV in the fifth slot with 122 GRPs and Life OK in sixth place with 121 GRPs.

&TV with 62 GRPs grabbed seventh berth in the genre.

Four of Colors’ prime time shows were in the the top five Hindi GEC programmes in week 41. The top three shows were on Colors namely Swaragini in first position with 4.34 TVR, followed by Chakravartin Ashoka Samrat in second spot with 4 TVR and Udaan in the third slot with 3.93 TVR. On the other hand, Star Plus’ Saath Nibhana Saathiya dropped to the fourth position with 3.71 TVR. Colors’ Sasural Simar Ka with 3.63 TVR took hold of the fifth berth.